Notes
Written for use
Kept because they still earn their keep — on capital and attention, how a week is built, and what the body and a place hold. Return, don’t collect.
Index
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A small stack
A field kit for professional judgment under load — four stages, few instruments, not a life OS.
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Jazzing Marketing Production
Structure that leaves room to improvise — OKRs as sheet music, feedback as tempo, and three mindsets for scaling creative production.
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The Incrementality Frontier
Portfolio selection for media capital — co-movement, the gap between attributed and incremental return, and a lab for the mix.
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Time allocation
The philosophy of a 168-hour week — work and sleep as co-equals, body and attention as infrastructure, open thin on purpose.
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Off the screen
Endurance on the bike, slow miles in the mountains, hours underwater — the body work that keeps attention usable.
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Coordinates of memories
Not a guide — five per shelf, only what the body still holds. Shores, bookshops, cafés, museums with latitude and longitude.
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Coordinates of attention
Not a canon — a working library. Books, films, series, music, and magazines that still earn return.