Josué González

Press

Press and events

For media and event organizers: bios, headshots, media coverage, keynote topics and a technical rider. If you need something that isn’t here, use the form below.

Photos

Josué González, head-and-shoulders portrait. He smiles slightly and wears round black glasses, a white button-down shirt and a brown tweed jacket, against a plain charcoal background.

Photo: fotec.mx / IAB México

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Editorial use only. Credit: “Photo: fotec.mx / IAB México”. Do not alter the images.

Solo uso editorial. Crédito: «Foto: fotec.mx / IAB México». No alterar las imágenes.

Bio

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Short (53 words)

Josué González serves as Country Director for 𝕏 in Mexico, part of SpaceX Super Intelligence. Focused on AI and digital transformation, he co-founded yulen.ai, which helps companies codify their know-how so they can scale with both AI agents and people. He is a member of the International Academy of Digital Arts and Sciences.

Medium (124 words)

Josué González serves as Country Director for 𝕏 in Mexico, part of SpaceX Super Intelligence. There he leads sales and partnerships. His broader work focuses on AI and digital transformation, and he co-founded yulen.ai, which helps companies codify their know-how so they can scale with both AI agents and people.

Beyond 𝕏, González is President of IAB México (2026–2027), after serving on its Executive Committee (2024–2025). He has served on the advisory boards of the startups Xira and TalentPitch and advised Fortune 500 companies, the World Bank and the United Nations.

Earlier, as Chief Digital Officer of McCann Worldgroup Latin America, he managed digital strategy for 27 offices in 22 countries. He is a member of the International Academy of Digital Arts and Sciences.

Long (265 words)

Josué González serves as Country Director for 𝕏 in Mexico, part of SpaceX Super Intelligence. There he leads sales and partnerships. His work focuses on AI and digital transformation, and he co-founded yulen.ai, which helps companies codify their know-how so they can scale with both AI agents and people.

González is also President of IAB México (2026–2027), after serving on its Executive Committee (2024–2025). In 2025, IAB México named him one of its “20 Years, 20 Figures”, the people who shaped digital marketing and advertising in Mexico over the past two decades. He has served on the advisory boards of the startups Xira and TalentPitch and advised Fortune 500 companies, startups, the World Bank and the United Nations.

Earlier, as Chief Digital Officer of McCann Worldgroup Latin America (IPG), he managed digital strategy and operations for 27 offices in 22 countries. He then oversaw major client and agency relationships at Meta in Mexico, and as Managing Partner helped make EPA Latin America’s leading independent media agency by investment volume.

A member of the International Academy of Digital Arts and Sciences, he has earned more than 30 awards over his career, including a Gold Lion at Cannes. He has also judged the Effies Latin America, the Webby Awards and El Ojo de Iberoamérica, and lectures at universities, business schools and industry events.

Born in Spain, he holds a Political Science degree from Universidad Complutense de Madrid and specialized studies in communications, international relations, user experience, analytics and AI at UCLA, MIT and GWI. Outside work, he reads science books, climbs mountains, builds Lego sets and dives.

In the media

Keynote topics

  • AI and the future of business. What changes in a company when AI stops answering questions and starts doing part of the work.
  • Advertising and digital media. How attention gets measured and how media investment gets decided.
  • Entrepreneurship and startups. How to put a young company in order before speeding it up: focus, processes and decisions.
  • Leadership and culture. Teams that decide well: judgment, clear roles and culture in organizations that change fast.
  • Social platforms and 𝕏. How real-time conversation works and what brands and media can do with it.

Each talk is adapted to the audience and the event format.

Technical rider

Baseline proposal, adjustable per event.

Formats
Keynote of 20 to 45 minutes, panel, or fireside chat.
Language
Spanish or English.
Audio
Wireless lavalier or headset microphone. Handheld microphone as backup.
Screen
16:9 projection with HDMI or USB‑C input near the stage.
Control
Wireless clicker to advance slides.
Confidence monitor
Downstage screen showing current and next slide, plus a clock.
Tech check
Sound and presentation check 30 minutes before.
Other
Room-temperature water on stage.

Contact

For interviews, event invitations or material requests.

Optional.
Date, place, format and expected audience, if relevant.

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